The True Cost of Building an Internal Social Media Management Team at your B2B SaaS
There are a couple ways to look at the cost of building an internal social media management team at your B2B SaaS.
First, is the monetary cost. According to Salary.com, the median salary for a Social Media Manager in B2B SaaS is approximately $115,000 in the United States. If you want specific experience and more valuable skills - like influencer management, the median salary is even higher. For example, the median salary for an Influencer Marketing Manager in the United States is $177,000 - but upwards of $220,000 or more if you’re located in New York or San Francisco.
Take health insurance, sick leave, PTO, payroll tax, software, stock, and other common costs of employing someone - hiring a standard, competent social media manager can easily cost over $160,000/year - or $13,000/month. Add in some industry specific experience, and the network required to successfully run influencer marketing, and that person could easily cost over $250,000/year in total compensation, a cool $20,000/month.
This is of course not including additional costs of creating a functioning team if you don’t already have one, like brand, content, and design.
Second, is the opportunity cost. There are tremendous time costs associated with hiring an internal social media manager. You’ve got to create the job description, recruit, hire, and onboard the right person. Then, provide incentives, progress reviews, and integrate them into the chain of command, and then manage a diverse need of priorities, not to mention the risk of someone to fire or layoff if things go south.
Social Ops can handle all of your social media needs for a fraction of the cost of doing it
internally and eliminates all the risk: it’s virtually effortless to downsize or scale up efforts.
If you want to learn more about how SocialOps can save your team thousands of dollars per month, and get your social media presence up to speed drastically faster than building out a team, reach out to us!
