4 Common Issues in B2B SaaS and How SocialOps Solves Them

Issue #1: Risk. There’s inherent risk in hiring a social team internally. It may seem easy on its face - hire someone, and if they don’t workout, just fire them. But if you’ve ever been in that situation, you know it’s not that easy. Firing a team member can cause unrest with other team members, the optics can be bad, and you’re right back where you started after expending valuable resources. And, of course you don’t just part ways right away. It can take months - or longer - to realize that someone needs to be fired.

How SocialOps Solves This: SocialOps solves for risk because you’re never actually hiring anyone. You’re contracting our services. If for any reason you need to go in another direction, scale down, or scale up, you can do so effortlessly. 

Issue #2: Cost. We’ve covered in other articles that the median salary of a full time social media manager in B2B SaaS is $115,000/year and for an influencer marketing manager, $177,000. That, of course, doesn't include payroll taxes, health insurance, PTO, sick leave, equity, retirement, parental leave, other benefits, software seats/subscriptions, travel expenses, etc. It’s very easy to see how hiring a median salary social media manager can run your business $200,000/year or more, and for influencer marketing, over $250,000/year. Not only is it risky, but it’s expensive - and there’s got to be significant buy-in to make the money worth it.

How SocialOps Solves This: This is our speciality. We’re hyper-efficient, and we don’t have any red-tape. We move quickly, and without the burden of hiring an in-house staff member to serve you. We can reduce your costs by 50-80%, putting more money back in your marketing budget. 

Issue #3: Speed. It takes time to hire, onboard, collaborate as a team and put out quality campaigns. This can take months, or more. 

How SocialOps Solves This: Our infrastructure is built to accommodate new clients quickly, and efficiently. In many cases, we can start your projects in 48 hours.

Issue #4: Flexibility. Once you’ve built an in-house infrastructure, it can be quite painful to change, grow, or shrink.

How SocialOps Solves This: Working with SocialOps is easy. Need to grow quickly? Done. Need to divert resources elsewhere? Done. Need to change the way things are done? Consider it done.